Vintage Fashion: A Sustainable and Ethical Alternative to Fast Fashion

by Sarah Menke

This blog post is part of a marketing project with students from the BBS Wechloy, Oldenburg. 
The author of the following text is Sabrina Sirbu. 

Hello, my name is Sabrina, and I am a student who is passionate about sustainability. I am collaborating with outrare on a special project, and I am thrilled to have this opportunity to share my thoughts on this crucial topic and inspire and engage as many individuals as possible!

In recent years, the fashion industry has faced growing criticism for labor exploitation as well as its environmental impact, including high levels of waste and pollution. As a sustainable alternative, more people are turning to vintage fashion, which refers to clothing and accessories that are at least 20 years old, with a particular emphasis on styles from the 1920s to the 1980s. Vintage items are often unique and have a certain quality or charm associated with a particular era or fashion style. The popularity of vintage fashion has grown as more people become aware of the negative impact contemporary fashion has on our planet. Moreover, modern designers often draw inspiration from vintage garments, making vintage designer fashion relevant and in-demand.

Buying vintage is important for sustainability as it reduces the demand for new clothing production, which in turn reduces waste and pollution. Additionally, vintage fashion is considered to be a more ethical choice, as it fights against the exploitation of workers, especially in countries where labor laws are weak or nonexistent.

Moreover, vintage clothing offers a wide range of unique styles from different eras, unlike fast fashion, which mass-produces the same styles. Although finding good quality pre-loved items can be time-consuming, the advantages of vintage fashion make it a worthwhile pursuit.

I would like to present you two outfits I've created from the outrare collection to show you how fashionable vintage can be:



For me, vintage fashion is more than just a sustainable option; it is a way to express my personal style while also making a positive impact on the environment. I love vintage fashion because it is unique, high-quality, and offers a glimpse into different eras of fashion. Vintage pieces often have intricate details and designs that are not commonly found in modern clothing as they would be too difficult to mass-produce, which makes them stand out. 


Thank you for reading!

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